Doris and Daniel are working on a big ad campaign to get new members to join their gyms. Doris calls Daniel and tells him to spend $15,000 on TV ads. Daniel has not eaten for over 12 hr so he is having trouble concentrating on the conversation. As a result, Daniel thinks he hears Doris say "spend $50,000 on TV ads." Which concept of the communication model is highlighted in this scenario?
A) internal source of noise
B) failure on the part of sender
C) chaos created in organizations
D) external source of noise

Question

Quizplus · Accepted Answer

The concept highlighted is "internal source of noise," which refers to distractions or disturbances within the receiver's own mind, such as hunger, stress, or personal biases, that can affect the interpretation of the message. In this scenario, Daniel's hunger, affecting his concentration, is an internal source of noise that leads to a misunderstanding of the message from Doris.

Doris and Daniel Are Working on a Big Ad Campaign