Since most data for a given market study is not readily available, analysts must be creative in their use of data that they are able to obtain. The primary source for detailed household demographic information is:
A) the U.S. Bureau of the Census
B) the Federal Reserve
C) the local tax collector's office
D) Not available publicly

Question

Quizplus · Accepted Answer

The U.S. Bureau of the Census is the primary source for detailed household demographic information, including information on population, age, gender, education, income, and housing. This information is collected through surveys and other methods and is made publicly available for use by analysts and researchers. The Federal Reserve does not collect demographic information, and the local tax collector's office is unlikely to have relevant data for market studies.

Since Most Data for a Given Market Study Is Not