Briana is charged with redesigning a popular consumer item and has chosen to conduct an interview to gain feedback from her customers. What type of interview would you suggest she conduct?
A) A performance/appraisal interview
B) A selection interview
C) An employment interview
D) A focus group interview

Question

Quizplus · Accepted Answer

A focus group interview is the best choice for Briana because it allows her to gather feedback from multiple customers at once, providing a range of insights and opinions about the consumer item she is redesigning. This type of interview is specifically designed to explore consumers' perceptions and ideas, making it ideal for product development and improvement.

Briana Is Charged with Redesigning a Popular Consumer Item and Has