Some companies have very restrictive return policies, for example, accepting returns only for store credit or not accepting them at all. Though these policies have a positive effect on sales figures, some customers end up frustrated because they have legitimate reasons for returning merchandise. Very restrictive return policies are likely a violation of
A) the marketing concept.
B) the customer relationship management concept.
C) consumerism.
D) social entrepreneurship.
E) cause marketing.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes satisfying customer needs and wants while meeting organizational goals. Very restrictive return policies can frustrate customers and do not align with this concept.

Some Companies Have Very Restrictive Return Policies, for Example, Accepting