Marketers often discover consumer needs by
A) implementing a marketing program.
B) conducting effective marketing research.
C) balancing the marketing mix elements-the four Ps of the marketing program.
D) advertising to diverse groups of prospective buyers.
E) copying the products and services of competitors.

Question

Quizplus · Accepted Answer

Conducting effective marketing research helps marketers understand consumer needs by gathering and analyzing data about consumer preferences, behaviors, and trends.

Marketers Often Discover Consumer Needs by