Whether an individual is considering a purchase for personal or household use, or an organization is buying for its own use or for resale, the individual or organization would be considered
A) a prospective customer.
B) a dual-purpose marketing decision maker.
C) a potential distributor.
D) an informed buyer.
E) an end user.

Question

Quizplus · Accepted Answer

When an individual or organization is considering a purchase, they are a prospective customer because they have not yet made the purchase but are considering it.

Whether an Individual Is Considering a Purchase for Personal or Household