The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is referred to as
A) manufacturing.
B) advertising.
C) marketing.
D) selling.
E) promotion.

Question

Quizplus · Accepted Answer

Marketing encompasses the entire process of creating, communicating, delivering, and exchanging offerings that have value for various stakeholders, including customers and society.

The Activity, Set of Institutions, and Processes for Creating, Communicating