Those characteristics of a product that make it superior to competitive substitutes are referred to as
A)core benefit propositions.
B)marketing mix elements.
C)points of difference.
D)marketing attributes.
E)product protocols.

Name: Those characteristics of a product that make it superior to competitive substitutes are referred to as A)core benefit propositions. B)marketing mix elements. C)points of difference. D)marketing attributes. E)product protocols.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Key term definition-points of difference.

Those Characteristics of a Product That Make It Superior to Competitive