The initial step in the planning phase of the strategic marketing process involves
A) establishing the budget.
B) developing the marketing program.
C) setting goals.
D) auditing the marketing plan.
E) conducting a situation (SWOT) analysis.

Question

Quizplus · Accepted Answer

Conducting a situation (SWOT) analysis is the initial step in the planning phase of the strategic marketing process, as it helps identify strengths, weaknesses, opportunities, and threats.

The Initial Step in the Planning Phase of the Strategic