Which two marketing strategies would be used if a firm were not willing to find new markets?
A)product development and market penetration
B)product development and diversification
C)market development and product development
D)market development and market penetration
E)market development and diversification

Question

Quizplus · Accepted Answer

Product development involves creating new products for existing markets, while market penetration focuses on increasing sales of existing products in existing markets. Both strategies do not require finding new markets.

Which Two Marketing Strategies Would Be Used If a Firm