If sales revenues for Starbucks VIA Ready Brew instant coffee sold to U.S.consumers increased as a result of a slight price increase of $0.25 per pack,it would be using a ________ strategy.
A)product development
B)market development
C)market penetration
D)diversification
E)market saturation

Question

Quizplus · Accepted Answer

Market penetration is a marketing strategy to increase sales of current products in current markets.There is no change in either the basic product line or the markets served.Increased sales are generated by selling either more products through better promotion or distribution,or the same number of products at a higher price.

If Sales Revenues for Starbucks VIA Ready Brew Instant Coffee