Apple entered the music player market in 2001 with its iPod device, selling more that 50 million units annually until 2007, when the iPhone integrated a mobile phone with a music player. Since 2010, iPod sales have been declining dramatically. In 2014 Apple announced that it was discontinuing the iPod classic, and in 2017 it announced that it was discontinuing the iPod shuffle and nano. Today Apple still sells the iPod touch, although declining sales and discontinued products suggest that this SBU appears to be a
A) question mark.
B) star.
C) hedgehog.
D) cash cow.
E) dog.

Question

Quizplus · Accepted Answer

The iPod line, with declining sales and discontinued models, fits the description of a "dog" in the BCG matrix, indicating low market share and low growth potential.

Apple Entered the Music Player Market in 2001 with Its