An organization's mission is
A) the target goal it sets for current profits based on enacting a comprehensive strategic plan.
B) the target objective it projects for future market share based on enacting a comprehensive strategic plan.
C) the fundamental, passionate, and enduring principles that guide its conduct over time.
D) specific strategies and tactics that will be used to counteract any competitor's advantages.
E) a statement of the organization's functions in society that often identifies its customers, markets, products, and technologies.

Question

Quizplus · Accepted Answer

A mission statement defines the organization's purpose and primary objectives, often identifying its customers, markets, products, and technologies.

An Organization's Mission Is