An organizational foundation
A) specifies the organization's goals.
B) defines the business that the organization is in.
C) empowers stakeholders to have a voice in the strategic marketing process.
D) is the organization's philosophical reason for being-why it exists.
E) is the company, its product, and its customers.

Question

Quizplus · Accepted Answer

An organizational foundation is the philosophical reason for being, explaining why the organization exists, which guides its mission and vision.

An Organizational Foundation