Levi Strauss & Co. uses eight recycled plastic bottles in each pair of Waste

Question

Levi Strauss & Co. uses eight recycled plastic bottles in each pair of Waste<Less jeans, which are composed of at least 20 percent recycled plastic. This is an example of
A) proactive marketing.
B) consumerism.
C) an ecological code of ethics.
D) green marketing.
E) cause marketing.

Quizplus · Accepted Answer

This is an example of green marketing, which involves promoting products based on their environmental benefits, such as using recycled materials in their production.