Coca-Cola has hired brand police to make sure that the Coca-Cola brand name and logo are not used without written permission. Why is Coca-Cola so rigorous in protecting its trademark?
A) Coca-Cola risks losing its generic status.
B) In order to maintain the use of its widely recognizable trademark, Coca-Cola must prevent the name from becoming generic.
C) The Robinson-Patman Act conferred ownership of the Coke name and other trademarked property to the Coca-Cola Co.
D) The government will file charges for trademark infringement only if the owner of the trademark has documented proof of wrongdoing.
E) By protecting its trademark, Coca-Cola is protecting the entire soft drink industry from indirect competition.

Question

Quizplus · Accepted Answer

Coca-Cola must prevent its trademark from becoming generic to maintain exclusive rights and protect its brand identity.

Coca-Cola Has Hired Brand Police to Make Sure That the Coca-Cola