Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different
A) races or ethnic groups.
B) nations.
C) religions.
D) generational cohorts.
E) genders.

Question

Quizplus · Accepted Answer

Multicultural marketing focuses on tailoring marketing strategies to the specific cultural characteristics of different races or ethnic groups, recognizing their unique attitudes, ancestry, communication preferences, and lifestyles.

Multicultural Marketing Refers to Combinations of the Marketing Mix That