Consumer socialization refers to
A) the distinct phases that a family progresses through from formation to retirement, each phase bringing with it identifiable purchasing behaviors.
B) the people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
C) the process by which people acquire the skills, knowledge, and attitudes necessary to function as consumers.
D) the modes of living that are identified by how people spend their time and resources, what they consider important in their environment, and what they think of themselves and the world around them.
E) the relatively permanent, homogeneous divisions in a society into which people sharing similar values, interests, and behavior can be grouped.

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Consumer socialization is the process by which individuals acquire the skills, knowledge, and attitudes necessary to function as consumers.

Consumer Socialization Refers to