In the VALS framework, achievement-motivated consumers who have a lower level of education and household income than Achievers are called
A) Believers.
B) Experiencers.
C) Strivers.
D) Makers.
E) Survivors.

Question

Quizplus · Accepted Answer

Strivers are achievement-motivated consumers with lower levels of education and income compared to Achievers in the VALS framework.

In the VALS Framework, Achievement-Motivated Consumers Who Have a Lower