If you read the chapters from your marketing textbook the night before this test and still could not remember several of the definitions for marketing terms, you may be experiencing
A) selective retention.
B) selective comprehension.
C) selective exposure.
D) selective perception.
E) subliminal perception.

Question

Quizplus · Accepted Answer

Selective retention refers to the tendency to remember information that aligns with one's existing beliefs and forget information that does not. If you read the chapters but couldn't remember the definitions, it may be due to selective retention.

If You Read the Chapters from Your Marketing Textbook the Night