When purchasing a reusable water bottle, factors like durability, price, and temperature control that a consumer considers prior to purchase are called
A) points of difference.
B) informational alternatives.
C) buying decision choices.
D) evaluative criteria.
E) consumer attributes.

Question

Quizplus · Accepted Answer

Evaluative criteria are the factors that consumers consider when comparing different products or brands before making a purchase decision.

When Purchasing a Reusable Water Bottle, Factors Like Durability, Price