You have determined you want to buy an advanced hybrid vehicle, and a visit to Ford's website reveals that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile?
A) problem recognition
B) needs analysis
C) purchase decision
D) information search
E) postpurchase evaluation

Question

Quizplus · Accepted Answer

You are in the information search stage, as you are gathering details about the Ford Fusion Hybrid SE and its features.

You Have Determined You Want to Buy an Advanced Hybrid