Figure 5-4
-Figure 5-4 shows the three buy classes encountered by organizational buyers. Column A is referred to as a
A) modified rebuy.
B) straight rebuy.
C) new buy.
D) standard reorder.
E) class buy.

Question

Figure 5-4
-Figure 5-4 shows the three buy classes encountered by organizational buyers. Column A is referred to as a
A) modified rebuy. 
B) straight rebuy. 
C) new buy. 
D) standard reorder. 
E) class buy.

Quizplus · Accepted Answer

Column A is referred to as a "new buy," which is a situation where an organization is purchasing a product or service for the first time.

Figure 5-4 -Figure 5-4 Shows the Three Buy Classes Encountered by Organizational