Figure 7-4: Question 2
-Consider Figure 7-4: Question 2, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 2 illustrates which type of question format?
A) dichotomous
B) open-ended
C) Likert scale
D) attitudinal
E) semantic differential

Question

Figure 7-4: Question 2
-Consider Figure 7-4: Question 2, which was part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers. Question 2 illustrates which type of question format?
A) dichotomous 
B) open-ended 
C) Likert scale 
D) attitudinal 
E) semantic differential

Quizplus · Accepted Answer

A dichotomous question format is one that offers two possible responses, typically "yes" or "no," which aligns with the type of question typically used in surveys to assess preferences.