Based on ________, the Campbell Soup Co. changed the labels of most of its soup cans to add steam rising from the product and remove the "unemotional spoons."
A) external secondary data, an article in the Journal of Consumer Behavior on ethnographic research
B) social media Facebook comments and Twitter tweets analysis
C) internal secondary data, sales reports on soup sales by flavor and package type (can or microwave bowl)
D) neuromarketing studies
E) online/email questionnaires

Question

Quizplus · Accepted Answer

Neuromarketing studies involve understanding consumer responses at a neurological level, which can reveal subconscious reactions to packaging and design elements, such as the emotional impact of imagery like steam or spoons.