By ________, IKEA noticed that customers often stopped shopping when their baskets or carts were full, so additional shopping bags are now placed throughout IKEA stores.
A) using survey data
B) employing mystery shoppers
C) using neuromarketing
D) interviewing employees
E) watching consumers in person

Question

Quizplus · Accepted Answer

IKEA observed consumer behavior directly by watching them in person, which allowed them to notice that customers stopped shopping when their baskets or carts were full.

By ________, IKEA Noticed That Customers Often Stopped Shopping When