In marketing research, ________ involves generalizing the results from the sample to much larger groups of distributors, customers, or prospects to help decide on marketing actions.
A) nonprobability sampling
B) probability sampling
C) extrapolation
D) statistical inference
E) criteria sampling

Question

Quizplus · Accepted Answer

Statistical inference involves using data from a sample to make generalizations or predictions about a larger population, which is essential in deciding marketing actions.

In Marketing Research, ________ Involves Generalizing the Results from the Sample