Figure 8-8
-Figure 8-8 shows is a depiction of a ________ for beverages in the minds of adults.
A) hierarchy of needs
B) perceptual map
C) marketing matrix
D) growth-share matrix
E) perception matrix

Question

Figure 8-8
-Figure 8-8 shows is a depiction of a ________ for beverages in the minds of adults.
A) hierarchy of needs 
B) perceptual map 
C) marketing matrix 
D) growth-share matrix 
E) perception matrix

Quizplus · Accepted Answer

A perceptual map is a graphical representation of the perceptions of a group of people about a set of products or brands. It is used to identify the similarities and differences between products and brands, and to understand how they are positioned in the minds of consumers.

Figure 8-8 -Figure 8-8 Shows Is a Depiction of a ________ for ________

Figure 8-8 -Figure 8-8 Shows Is a Depiction of a for