All of the following are included in an ideal positioning statement except which?
A)the product category in which the offering competes
B)the needs satisfied by the product
C)the offering's unique benefits or attributes
D)the anticipated or actual retail price of the product
E)an identification of the target market

Question

Quizplus · Accepted Answer

Marketing managers often convert their positioning ideas for the offering into a succinct written positioning statement.Ideally,the statement identifies the target market and needs satisfied,the product (service)class or category in which the organization's offering competes,and the offering's unique benefits or attributes provided.

All of the Following Are Included in an Ideal Positioning