Head-to-head positioning requires a product to
A) compete with products from competitors of the same size and country of origin.
B) compete with competitors on similar product attributes but in a different market.
C) compete with competitors on similar product attributes in the same market.
D) compete against very similar products from its own company.
E) compete against a single competitor with an identical offering.

Question

Quizplus · Accepted Answer

Head-to-head positioning involves competing with competitors on similar product attributes in the same market, aiming to capture the same target audience.

Head-To-Head Positioning Requires a Product to