One approach to positioning a new product in a market is __________ positioning, which involves competing directly with competitors on similar product attributes in the same target market.
A)perceptual
B)head-to-head
C)psychological
D)differentiation
E)market

Question

Quizplus · Accepted Answer

Head-to-head positioning involves directly competing with competitors on similar product attributes in the same target market. This approach is useful when the product is similar to existing offerings and the goal is to grab market share from competitors.

One Approach to Positioning a New Product in a Market