Carmaker Kia has used its 10-year/100,000 mile warranty program to improve consumer perceptions of the reliability of its vehicles. This would be considered a ________ strategy.
A) product repositioning
B) perceptual mapping
C) product positioning
D) product differentiation
E) psychographic

Question

Quizplus · Accepted Answer

The strategy described is aimed at changing consumer perceptions of Kia's vehicles, which aligns with product repositioning.

Carmaker Kia Has Used Its 10-Year/100,000 Mile Warranty Program to Improve