If Wendy's customers are buying an eating experience,which of the following would make the most sense for grouping the products Wendy's sells?
A)grouping by caloric intake
B)grouping by price
C)grouping by meal occasion
D)grouping by usage rate
E)grouping by level of uniqueness

Question

Quizplus · Accepted Answer

Wendy's customers really buy an eating experience,a meal occasion that satisfies a need at a particular time of day.The product groupings that make the most marketing sense are the five "meals" based on time of day consumers buy them: breakfast,lunch,between-meal snack,dinner,and after-dinner snack.

If Wendy's Customers Are Buying an Eating Experience,which of the Following