Magazines such as Condé Nast Traveler, Field & Stream, Golf Digest, and Fitness focus on how people live their lives, and thus all use a ________ segmentation strategy.
A) psychographic
B) behavioral
C) situational
D) socioeconomic
E) geographic

Question

Quizplus · Accepted Answer

These magazines focus on lifestyle and interests, which are key components of psychographic segmentation.

Magazines Such as Condé Nast Traveler, Field & Stream, Golf