Variables that are based on some objective physical (gender, ethnicity), measurable (age, income), or other classification attribute (occupation) of prospective customers are used in which segmentation basis?
A) personality
B) usage
C) needs
D) demographic
E) behavioral

Question

Quizplus · Accepted Answer

Demographic segmentation is based on objective, measurable, or classification attributes such as age, gender, income, ethnicity, and occupation.

Variables That Are Based on Some Objective Physical (Gender, Ethnicity)