A business firm goes to the trouble and expense of segmenting its markets when
A) it can comfortably maintain market share.
B) it expects this to result in increased sales and profits.
C) it can also assume social responsibility.
D) the firm's resources are very scarce.
E) it desires to provide the best quality products on the market.

Question

Quizplus · Accepted Answer

A business firm segments its markets primarily to target specific groups more effectively, which is expected to lead to increased sales and profits.

A Business Firm Goes to the Trouble and Expense of Segmenting