A 3M researcher worked with university students to develop the Post-it® Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product process was this product?
A) idea generation
B) screening and evaluation
C) business analysis
D) new-product strategy development
E) concept testing

Question

Quizplus · Accepted Answer

The stage described is "screening and evaluation," where the technical feasibility of the design is assessed and alignment with the firm's objectives is determined.

A 3M Researcher Worked with University Students to Develop the Post-It®