In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to develop a new-product protocol and identify its strategic role for the firm?
A) idea generation
B) screening and evaluation
C) new-product strategy development
D) business analysis
E) development

Question

Quizplus · Accepted Answer

In the new-product strategy development stage, a firm uses SWOT analysis and environmental scanning to establish a new-product protocol and determine the strategic role of the new product within the company.

In Which Stage of the New-Product Development Process Would a Firm