During the first stage of the new-product development process, two important activities take place. They are
A) a SWOT analysis and environmental scanning.
B) open innovation and business analysis.
C) concept testing and product forecasting.
D) R&D and operations setup.
E) environmental scanning and open innovation.

Question

Quizplus · Accepted Answer

A SWOT analysis and environmental scanning are two important activities that take place during the first stage of the new-product development process. A SWOT analysis is a review of the company's strengths, weaknesses, opportunities, and threats. Environmental scanning is the process of gathering information about the external environment in which the company operates.

During the First Stage of the New-Product Development Process, Two