In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?
A)idea generation
B)screening and evaluation
C)business analysis
D)development
E)new-product strategy development

Question

Quizplus · Accepted Answer

At the new-product strategy development stage,a SWOT analysis is performed.The outcome not only defines the vital protocol for each new-product idea but also identifies the strategic role it might serve in the firm's business portfolio.

In Which Stage of the New-Product Development Process Is a SWOT