The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is referred to as
A) distinctive competency determination.
B) new-product strategy development.
C) strategic marketing process.
D) strategic invention process.
E) product protocol definition.

Question

Quizplus · Accepted Answer

The new-product strategy development stage defines the role for a new product in terms of the firm's overall objectives.

The Stage of the New-Product Development Process That Defines the Role