One reason new products fail is that although most major corporations use a formal decision-making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.
A) written protocol
B) Stage-Gate®process
C) cross-functional team
D) prototype test
E) test market

Question

Quizplus · Accepted Answer

The Stage-Gate® process is a project management approach that involves evaluating a project at various stages to ensure it is on track and to address any issues before moving forward. This helps in critically evaluating progress and correcting problems before proceeding to the next stage.

One Reason New Products Fail Is That Although Most Major