After gaining widespread attention with the media, as well as popularity with teens, hoverboards made by a variety of manufacturers were found to catch fire or explode. Hoverboard sales suffered greatly as a result of which common reason for product failure?
A) not satisfying customer needs on critical factors
B) poor product quality
C) poor execution of the marketing mix
D) an insignificant point of difference
E) bad timing

Question

Quizplus · Accepted Answer

The hoverboards were found to catch fire or explode, indicating a failure in product quality, which led to decreased sales.

After Gaining Widespread Attention with the Media, as Well as Popularity