When General Mills introduced Fingos, a corn chip-sized sweetened cereal flake, it assumed that its customers would normally snack on them dry like a potato chip. Unfortunately, consumers did not switch from munching on popcorn and potato chips. The primary reason for the failure of Fingos was
A) an insignificant point of difference-consumers wouldn't switch from competing snacks.
B) too little market attractiveness-the growth in the snacks market is declining.
C) poor execution of the marketing mix-General Mills did not offer free samples at grocery stores.
D) poor product quality-the chips were not the same size.
E) incomplete market and product protocol-the brand name Fingos did not get consumers excited.

Question

Quizplus · Accepted Answer

The primary reason for the failure of Fingos was that it did not have a significant point of difference to entice consumers to switch from their preferred snacks like popcorn and potato chips.

When General Mills Introduced Fingos, a Corn Chip-Sized Sweetened Cereal