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New-Product or Service Failures May Be Reduced or Avoided If

Question 179

Multiple Choice

New-product or service failures may be reduced or avoided if the company developing them has


A) support from marketer-dominated sources of information.
B) a clear patent approved by the governments within the countries it wants to market.
C) a statement of competitive intent.
D) stakeholder approval in the development process.
E) a precise protocol.

Correct Answer:

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