Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new one was received well by consumers despite being in a different product category This innovation strategy is known as a
A) brand extension.
B) radical invention.
C) product line extension.
D) disruptive innovation.
E) product deletion.

Question

Quizplus · Accepted Answer

A brand extension involves using an established brand name to launch a new product in a different category, leveraging the brand's existing reputation and consumer trust.

Battery Maker Duracell Introduced a New Product Called the Duracell