Which of the following new products is the best example of the lowest level of risk from the company's point of view?
A)adding Ball Park Beef Franks with Cheese to the Ball Park Franks line
B)moving from production of landline telephones to smartphones
C)marketing the first Apple computer
D)changing the formula from Coca-Cola to New Coke and then back to Coca-Cola Classic
E)offering online marketing classes rebranded under a new college name

Question

Quizplus · Accepted Answer

Successful organizations are starting to view newness and innovation in their products at three levels.At the lowest level,which usually involves the least risk,is a product line extension.This is an incremental improvement of an existing product for the company,such as adding Beef Franks with Cheese to the Ball Park product line.

Which of the Following New Products Is the Best Example