Figure 9-3
-According to Figure 9-3 above, column B represents
A) a continuous innovation.
B) a discontinuous innovation.
C) a disruptive innovation.
D) a dynamically continuous innovation.
E) an evolutionary innovation.

Question

Figure 9-3
-According to Figure 9-3 above, column B represents
A) a continuous innovation. 
B) a discontinuous innovation. 
C) a disruptive innovation. 
D) a dynamically continuous innovation. 
E) an evolutionary innovation.

Quizplus · Accepted Answer

Column B represents a dynamically continuous innovation, which involves changes to existing products that require a moderate level of consumer learning or behavior change.

Figure 9-3 -According to Figure 9-3 Above, Column B Represents