A discontinuous innovation is a product that
A) disrupts consumers' normal routine but does not require totally new learning.
B) requires no new learning by consumers.
C) is not purchased by innovators and early adopters.
D) initiates obsolescence of a product class.
E) requires consumers to learn entirely new patterns of behavior and product usage.

Question

Quizplus · Accepted Answer

A discontinuous innovation requires consumers to learn entirely new patterns of behavior and product usage, as it represents a significant departure from existing products or technologies.

A Discontinuous Innovation Is a Product That