At the time of its introduction, which of the following products was the best example of a continuous innovation?
A) the first Apple iPhone
B) Atari, the first video game system
C) Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D) Dragon Naturally Speaking voice-recognition software
E) Naturalpoint Trakir, which replaces the computer mouse by tracking head movements

Question

Quizplus · Accepted Answer

Continuous innovation refers to a slight modification of an existing product rather than a completely new product. Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology represents a minor improvement to an existing product line, fitting the definition of continuous innovation.

At the Time of Its Introduction, Which of the Following